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Nasha Mukt Bharat Abhiyaan Turns Six: National Pledge Planned

A National Mass Pledge against drug abuse has been planned for the 6th anniversary of the Nasha Mukt Bharat Abhiyaan, which has reached over 34.56 crore citizens.

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Nasha Mukt Bharat Abhiyaan Turns Six: National Pledge Planned

Why in News

On 3 September 2026 the Ministry of Social Justice and Empowerment announced a National Mass Pledge Against Drug Abuse for the 6th anniversary of the Nasha Mukt Bharat Abhiyaan, and held two coordination meetings to plan it.

The Ministry of Social Justice and Empowerment said on 3 September 2026 that a National Mass Pledge Against Drug Abuse has been planned for this month. It marks the 6th anniversary of the Nasha Mukt Bharat Abhiyaan. The Ministry is the nodal Ministry for the campaign and wants to bring in more than 10 crore citizens, both in person and online.

How the pledge will be organised

Two high-level coordination meetings were held in the national capital on the same day. They were chaired by Dr Sandeep Rewaji Rathod, Joint Secretary for Drug Prevention in the Ministry. Director Astik Kumar Pandey and Under Secretary Arun Kumar Karn also attended, along with senior representatives of several ministries and departments. The meetings worked out how line ministries will mobilise officers, students, parents and volunteers. Pledge ceremonies will be held in affiliated offices, educational institutions, autonomous bodies, public sector undertakings and field formations. Railways, Defence, Civil Defence, Youth Affairs and Sports, School and Higher Education, Post, Police, the Central Armed Police Forces, NCC, AYUSH, Rural Development and Health and Family Welfare are among those involved. A uniform reporting mechanism was settled for submitting participation details.

The campaign's reach

CampaignNasha Mukt Bharat Abhiyaan (NMBA)
Launched on15 August 2020
Nodal MinistrySocial Justice and Empowerment
Citizens reachedMore than 34.56 crore
Youth reachedMore than 13.71 crore
Women reachedMore than 10.65 crore
Nasha Mukti Mitras enrolledMore than 1.64 lakh
De-addiction helpline14446

The framework behind the campaign

The Ministry launched the Nasha Mukt Bharat Abhiyaan on 15 August 2020 to curb the demand for drugs. It coordinates prevention, assessment, treatment, rehabilitation, aftercare, public information and community awareness. The strategy runs under the National Action Plan for Drug Demand Reduction, and it rests on the findings of the first National Survey on the Extent and Pattern of Substance Use in India. That survey was conducted by the National Drug Dependence Treatment Centre at AIIMS, New Delhi. Under the plan the Ministry gives financial help to State Governments, Union Territories, non-government organisations and government hospitals for preventive education, awareness, counselling, treatment and rehabilitation. Citizens can volunteer by registering as a Nasha Mukti Mitra on the Department's website. The Ministry has also launched the NMBA 2.0 mobile application, through which a citizen can find the nearest de-addiction centre. The pledge itself asks people to stay away from drugs, to act responsibly and to help the victims of substance abuse.

Important Facts

CampaignNasha Mukt Bharat Abhiyaan (NMBA)
Launched on15 August 2020
Anniversary being marked6th
Nodal MinistrySocial Justice and Empowerment
Target for the pledgeMore than 10 crore citizens
Citizens reached so farMore than 34.56 crore
Youth and women reachedOver 13.71 crore youth and 10.65 crore women
Nasha Mukti MitrasMore than 1.64 lakh
Helpline14446
Plan under which it runsNational Action Plan for Drug Demand Reduction (NAPDDR)
Survey bodyNational Drug Dependence Treatment Centre, AIIMS New Delhi
Mobile applicationNMBA 2.0, to find the nearest de-addiction centre

Exam Point of View

Remember the launch date of the Nasha Mukt Bharat Abhiyaan (15 August 2020), the nodal Ministry, the 6th anniversary, the reach figures of 34.56 crore citizens with 13.71 crore youth and 10.65 crore women, the 1.64 lakh Nasha Mukti Mitras, the helpline 14446 and the NAPDDR framework.

Practice Questions

Q1.Government SchemesEasy

When was the Nasha Mukt Bharat Abhiyaan launched?

  1. A.2 October 2019
  2. B.15 August 2020
  3. C.26 January 2021
  4. D.1 April 2022
Show answer
Correct answer: B. 15 August 2020

The release states that the Union Ministry of Social Justice and Empowerment launched the Nasha Mukt Bharat Abhiyaan on that date to combat the demand for drugs in the country, which is why the campaign is now marking its sixth anniversary with a National Mass Pledge Against Drug Abuse.

Q3.Government SchemesHard

The anti-drug strategy of the Ministry rests on the findings of the first National Survey on Substance Use, which was conducted by which body?

  1. A.National Crime Records Bureau
  2. B.National Drug Dependence Treatment Centre at AIIMS, New Delhi
  3. C.Narcotics Control Bureau
  4. D.Indian Council of Medical Research
Show answer
Correct answer: B. National Drug Dependence Treatment Centre at AIIMS, New Delhi

The release explains that the Ministry runs a comprehensive and evidence-based strategy under the National Action Plan for Drug Demand Reduction, and that the strategy is based on the findings of the first National Survey on the Extent and Pattern of Substance Use in India, carried out by that centre.

Frequently Asked Questions

When was the Nasha Mukt Bharat Abhiyaan launched?

On 15 August 2020 by the Union Ministry of Social Justice and Empowerment, to combat the demand for drugs in the country. The campaign is now marking its 6th anniversary with a National Mass Pledge.

How many citizens has the campaign reached?

More than 34.56 crore citizens through nationwide awareness activities, including over 13.71 crore youth and 10.65 crore women. More than 1.64 lakh Nasha Mukti Mitras have also joined it.

What is the de-addiction helpline number?

14446. The Ministry has also launched the NMBA 2.0 mobile application, which lets a citizen find the nearest de-addiction centre.

Under which plan is the anti-drug strategy implemented?

The National Action Plan for Drug Demand Reduction. It is based on the findings of the first National Survey on the Extent and Pattern of Substance Use in India, conducted by the National Drug Dependence Treatment Centre at AIIMS, New Delhi.

Sources