Consumers fix prices on their own, which businesses accept or decline comes under _________ model.
- A.B2B
- B.B2C
- C.C2B
- D.C2C
Show answer
Correct answer: C. C2B
Explanation
The correct answer is C, C2B. In the consumer-to-business model the consumer names the price or the terms and the business then accepts or declines the offer, so the usual direction of an offer is reversed. Reverse-auction travel sites, where a traveller bids a price for a hotel room, and freelancers who quote their own rate to companies are everyday examples. The model spread with the internet, which let one individual reach many firms at once. A is wrong because B2B commerce is trade between two businesses, such as a parts maker supplying a car factory. B is wrong because B2C commerce is a business selling directly to the end consumer, as a shopping website does. D is wrong because C2C commerce links one consumer with another through a platform, as online classified and resale sites do. Exam tip: read the pair in order - the first letter is who makes the offer, the second is who responds, so in C2B the consumer sets the price.