Which one of the following best describes the key objective of India's 'Open Network for Digital Commerce' (ONDC) initiative ?
- A.To allow government control over all digital commerce transactions
- B.To replace private e-commerce players
- C.To break the dominance of large e-commerce platforms by enabling interoperability across networks
- D.To mandate UPI-based payments for all online transactions
Correct answer
Explanation
The correct answer is C, to break the dominance of large e-commerce platforms by enabling interoperability across networks. ONDC lets a buyer on one app buy from a seller listed on any other app on the network.
The Open Network for Digital Commerce is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), run by a not-for-profit company set up in 2021, and its pilot began in 2022. It is not a marketplace or an app of its own but a set of open protocols, much as UPI is for payments and email is for messages. Buyer apps and seller apps that join the network can see each other's listings, so small shops and kirana stores can reach customers without being bound to one big platform. The aim is to democratise digital commerce and lower the cost of selling online.
A is wrong because ONDC sets standards and does not control transactions. B is wrong because private platforms can join it as buyer or seller apps. D is wrong because ONDC does not make any payment method compulsory.
Exam tip: ONDC = DPIIT initiative, open protocol, interoperable buyer and seller apps, "UPI for e-commerce".
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