India Post and IndiGo Mark Philately Day With Digital Detox

The correct answer is IndiGo. The Department of Posts under the Ministry of Communications worked with this airline for the campaign, under which travellers on selected flights were given specially designed digital detox kits containing postcards. Passengers wrote their cards during the journey, at a height of about 30,000 feet, and posted them in India Post letter boxes kept at the arrival airports, from where the postal network delivered them. The other options are wrong because no other airline was named as a partner in this campaign. For the examination, remember that this was a partnership between a government department and a private airline for public awareness, and that the campaign was held on Philately Day during the National Postal Week celebrations.

The correct answer is Philately Day, which was observed on 12 October during the National Postal Week celebrations held from 9 to 15 October. Philately means the collection and study of postage stamps, so a campaign built around stamped postcards fitted the theme of the day. Option A names a different observance within the postal calendar and was not the day of this campaign, while options C and D do not match it either. Candidates should note both dates carefully, since questions on such weeks usually ask either for the day on which a particular event fell or for the span of the week itself. The campaign covered passengers travelling across Bengaluru, Delhi, Hyderabad, Kolkata, Mumbai and Chennai. Each of them received postcard kits on selected flights.

The correct answer is in India Post letter boxes placed at the arrival airports. Passengers on selected flights received kits containing postcards, wrote their messages during the journey at about 30,000 feet and then dropped the cards into letter boxes that India Post had kept specially at the airports where they landed, from where the cards moved into the normal postal stream for delivery. The other options describe arrangements that were not part of the campaign, so they are incorrect. The postcards were designed around iconic landmarks of the cities taking part, namely Bengaluru, Delhi, Hyderabad, Kolkata, Mumbai and Chennai, which made each card a small picture of the place along with the message written on it. The postal network then carried each card to the address written on it.

The correct answer is the Ministry of Communications, under which the Department of Posts functions and which announced the campaign. Option B is wrong, because the Ministry of Civil Aviation deals with airlines and airports but was not the organiser here, even though the campaign took place on flights and at airports. Options C and D name ministries with no role in this effort. The purpose of the campaign was to show the value of stepping away from screens: the department said it helps cut screen time, encourages mindfulness and strengthens the bonds between people, and it used the occasion to restate the charm of handwritten letters. Remember the department, its ministry and its partner airline together. The campaign fell on Philately Day during National Postal Week.