Which initiative, launched as the National Mission for Alternative Destinations, seeks to shift tourist demand towards lesser-known places?
- A.Swadesh Darshan 3.0
- B.Dekho Apna Desh Campaign 2.0
- C.PRASHAD Mission
- D.Incredible India 3.0
Correct answer
Explanation
The correct answer is Dekho Apna Desh Campaign 2.0, launched as the National Mission for Alternative Destinations. Its purpose is to redistribute demand away from destinations carrying heavy footfall towards places that are travel-ready but less visited. The first set will be identified with States and Union Territories from hill and mountain locations, coastal and waterfront spots, heritage and cultural towns and regional pilgrimage centres, judged on distinct appeal, infrastructure, accommodation and the capacity to take more visitors sustainably. Bookable packages covering stay, transport, meals and local experiences will follow, promoted through a social media-first approach, with visitor data used to watch footfall against assessed carrying capacity. Options A, C and D name other tourism programmes and were not the mission launched on this occasion.
Read the full article: World Tourism Day 2026: Digital Tourism Stack Launched
Practice Questions
What is the theme of World Tourism Day 2026?
- A.Tourism and Green Investments
- B.Digital Agenda and Artificial Intelligence to Redesign Tourism
- C.Tourism and Peace
- D.Rethinking Tourism
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India marked the day at Bharat Mandapam in New Delhi, and the keynote on this theme was given by Dr Vivek Raghavan, Co-Founder of Sarvam AI, who described how technology can reshape every stage of travel, from discovering a destination to booking and sharing the experience.
Read the full explanation →The National Digital Tourism Stack launched by the Ministry of Tourism is being developed in collaboration with which platform?
- A.UPI
- B.ONDC
- C.GeM
- D.DigiLocker
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The stack is meant to make India's tourism offerings easier to find, reach and trust: providers will be able to list themselves across participating platforms, backed by verified identities and supplier credentials, search and discovery, payments, ratings and a grievance redressal route.
Read the full explanation →How many Memoranda of Understanding did the Ministry of Tourism exchange with industry partners on World Tourism Day 2026?
- A.Three
- B.Four
- C.Five
- D.Seven
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The ministry exchanged agreements with Airbnb India for homestay development and host skilling, with FlixBus India for destination promotion and responsible travel through intercity mobility, with Glance Digital Experience of the InMobi Group for digital tourism content and responsible visitor messaging, with Eicher Group Foundation for community-led heritage tourism in…
Read the full explanation →According to the appeal, which initiative is widening access to Ayush-based healthcare services at the community level?
- A.Ayushman Arogya Mandirs
- B.Jan Aushadhi Kendras
- C.National Ayush Mission laboratories
- D.Fit India Centres
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The minister named these as the channel through which Ayush-based health services are reaching people where they live, and he paired the point with a call for scientific research, quality standards and evidence-based practice in India's traditional systems of medicine.
Read the full explanation →The Ayurvedic principle 'Swasthasya Swasthya Rakshanam' refers to which of the following?
- A.Curing disease through herbal formulations
- B.Preserving the health of a healthy person
- C.Surgical treatment of chronic illness
- D.Fasting as a route to longevity
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The Ayush Minister cited this maxim to make the case that prevention deserves as much attention as treatment, noting that discussion of health usually begins only after an illness has already developed.
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