The book Who Says Elephants Can't Dance? records the turnaround of which company?
- A.IBM
- B.Xerox
- C.Kodak
- D.General Motors
Correct answer
Explanation
The correct answer is A, IBM. Who Says Elephants Can't Dance? was written by Louis V. Gerstner Jr. and published in 2002. Gerstner took charge of IBM in 1993, when the company was losing money heavily, and the book describes his decision to keep it in one piece rather than break it up, to move its earnings from hardware towards software and services, and to change a culture he found slow and inward looking. Option B is wrong because Xerox is associated with the research centre at Palo Alto and with a different set of management studies. Option C is wrong because Kodak is the standard example of a firm that failed to adapt to digital photography, which is the opposite of a turnaround story. Option D is wrong because the classic General Motors book is My Years with General Motors by Alfred P. Sloan, an account of organising a large company rather than rescuing one.
Read the full article: Books by Business Leaders: Authors, Companies and Exam Traps
Practice Questions
View allThe book Imagining India: Ideas for the New Century was written by which business leader?
- A.N. R. Narayana Murthy
- B.Nandan Nilekani
- C.Azim Premji
- D.Ratan Tata
Show answer
Nilekani, a co-founder of Infosys and the first Chairman of the Unique Identification Authority of India, published Imagining India: Ideas for the New Century in 2008; it argues that India's young population, its cities and its technology can be turned from problems into assets.
Read the full explanation →The autobiography I Too Had a Dream, which tells the story of the Amul milk co-operative, was written by:
- A.Verghese Kurien
- B.Tribhuvandas Patel
- C.Amrita Patel
- D.H. M. Dalaya
Show answer
Kurien, the mechanical engineer who built the Amul co-operative at Anand in Gujarat and headed the National Dairy Development Board, told his story in I Too Had a Dream, written with Gouri Salvi and published in 2005; his earlier volume of lectures is An Unfinished Dream.
Read the full explanation →Shoe Dog is the memoir of the man who created which sportswear company?
- A.Adidas
- B.Puma
- C.Nike
- D.Reebok
Show answer
Shoe Dog: A Memoir by the Creator of Nike was written by Phil Knight and published in 2016.
Read the full explanation →The book Hit Refresh was written by which technology chief executive?
- A.Sundar Pichai
- B.Satya Nadella
- C.Shantanu Narayen
- D.Arvind Krishna
Show answer
Hit Refresh was published in 2017 by Satya Nadella, who became Chief Executive Officer of Microsoft in 2014.
Read the full explanation →Stay Hungry Stay Foolish, which profiles twenty-five entrepreneurs who studied at IIM Ahmedabad, was written by:
- A.Rashmi Bansal
- B.Chetan Bhagat
- C.Shiv Khera
- D.Gita Piramal
Show answer
Stay Hungry Stay Foolish appeared in 2008 and carries twenty-five profiles of entrepreneurs who had studied at the Indian Institute of Management, Ahmedabad, grouped by whether they were born to business, were self-made or were driven by a cause.
Read the full explanation →