Shoe Dog is the memoir of the man who created which sportswear company?
- A.Adidas
- B.Puma
- C.Nike
- D.Reebok
Correct answer
Explanation
The correct answer is C, Nike. Shoe Dog: A Memoir by the Creator of Nike was written by Phil Knight and published in 2016. It describes how Knight began by importing Japanese running shoes and selling them from the boot of his car, how the firm was first named Blue Ribbon Sports, and how it became Nike, with the swoosh mark and the partnership with his old coach Bill Bowerman. Option A is wrong because Adidas was founded in Germany by Adolf Dassler, and no memoir of his carries this title. Option B is wrong because Puma was founded by his brother Rudolf Dassler after the two separated, a story told by historians rather than in Shoe Dog. Option D is wrong because Reebok grew from a British shoemaking business associated with the Foster family and was later bought by Adidas. The word Nike in the subtitle makes this the safest pairing to memorise.
Read the full article: Books by Business Leaders: Authors, Companies and Exam Traps
Practice Questions
View allThe book Imagining India: Ideas for the New Century was written by which business leader?
- A.N. R. Narayana Murthy
- B.Nandan Nilekani
- C.Azim Premji
- D.Ratan Tata
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Nilekani, a co-founder of Infosys and the first Chairman of the Unique Identification Authority of India, published Imagining India: Ideas for the New Century in 2008; it argues that India's young population, its cities and its technology can be turned from problems into assets.
Read the full explanation →The autobiography I Too Had a Dream, which tells the story of the Amul milk co-operative, was written by:
- A.Verghese Kurien
- B.Tribhuvandas Patel
- C.Amrita Patel
- D.H. M. Dalaya
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Kurien, the mechanical engineer who built the Amul co-operative at Anand in Gujarat and headed the National Dairy Development Board, told his story in I Too Had a Dream, written with Gouri Salvi and published in 2005; his earlier volume of lectures is An Unfinished Dream.
Read the full explanation →The book Hit Refresh was written by which technology chief executive?
- A.Sundar Pichai
- B.Satya Nadella
- C.Shantanu Narayen
- D.Arvind Krishna
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Hit Refresh was published in 2017 by Satya Nadella, who became Chief Executive Officer of Microsoft in 2014.
Read the full explanation →Stay Hungry Stay Foolish, which profiles twenty-five entrepreneurs who studied at IIM Ahmedabad, was written by:
- A.Rashmi Bansal
- B.Chetan Bhagat
- C.Shiv Khera
- D.Gita Piramal
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Stay Hungry Stay Foolish appeared in 2008 and carries twenty-five profiles of entrepreneurs who had studied at the Indian Institute of Management, Ahmedabad, grouped by whether they were born to business, were self-made or were driven by a cause.
Read the full explanation →Lean In: Women, Work, and the Will to Lead was written by:
- A.Indra Nooyi
- B.Sheryl Sandberg
- C.Kiran Mazumdar-Shaw
- D.Arundhati Bhattacharya
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Lean In was published in 2013 by Sheryl Sandberg, then Chief Operating Officer of Facebook, and argues that women hold themselves back at work in ways that can be named and corrected, from leaving before they leave to underestimating their own readiness for a role.
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