Nasha Mukt Yuva Abhiyan Runs 100 Weeks for Viksit Bharat

The anti-drug campaign aimed at young India got a fresh push from the monthly radio address on 27 September 2026. In the 138th episode of the programme the Prime Minister spoke about the growing turnout of young people in the Nasha Mukt Yuva Abhiyan, saying that millions of them have resolved to keep away from drugs and are now carrying the message to others as well.

A campaign measured in weeks

The full name of the drive is the Nasha Mukt Yuva for Viksit Bharat Abhiyan and it is being run as a sustained campaign of 100 weeks. It is anchored by the Ministry of Youth Affairs and Sports, and it pulls together volunteers of Mera Yuva Bharat, known as MY Bharat, and of the National Service Scheme, along with schools, colleges, universities and a range of social and spiritual organisations. Thousands of pledge ceremonies and awareness programmes have been held around the country in recent days under its banner.

The message in the young persons own words

The address singled out the Nasha-Mukti Ka Sandesh initiative, under which young people take the warning against substance abuse into their own communities, in their own languages and through their own forms of expression. Competitions for an anthem, for slogan writing and for street plays have been run on the MY Bharat platform to draw that creativity in. Social media is the other channel: creative posts are being shared with the hashtag NashaMuktYuva, and the Prime Minister observed that in this campaign the message, the medium and the energy behind it all come from the youth.

What comes next

The outreach will widen in the coming days with health check-up camps and meditation camps, meant to push healthy routines and overall well-being among young people rather than only warning them away from drugs.

Why the campaign matters

Substance abuse among the young is treated here as a problem of awareness and peer influence, so the design of the drive is to make students and volunteers the messengers instead of the audience.