In which year was the One District One Product scheme launched by the Uttar Pradesh government?

The correct answer is C, 2018. The scheme was announced on Uttar Pradesh Day, 24 January 2018, and chose one traditional product for each district so that help with design, credit, common facility centres, packaging and marketing could be concentrated instead of scattered. It is run by the state department of micro, small and medium enterprises and export promotion, and the same idea was later taken up nationally for food processing and export promotion.

Option A, 2014, and Option B, 2016, fall before the scheme existed and are offered because candidates confuse ODOP with earlier cluster programmes for handicrafts. Option D, 2020, is the year many central schemes were announced and is therefore a plausible guess, but by then ODOP was already two years old and was being used as a model. Remember the year with the date, 24 January, which is also the state formation day.