India Post Takes Digital Detox 2.0 to 15 IndiGo Flights

The Department of Posts, under the Ministry of Communications, has run Digital Detox 2.0 in partnership with the airline IndiGo. It is the second edition of an in-flight postcard writing activity, taken up again after the response the first one drew. The campaign was held on 15 IndiGo flights covering 11 destinations.

Where it was held

The eleven destinations on the list were Chandigarh, Ranchi, Bagdogra, Delhi, Mumbai, Goa, Pune, Ahmedabad, Kolkata, Varanasi and Jaipur. Many of these routes carry people home for the festive season, which is why the Department chose them for an activity built around Diwali greetings.

What passengers were given

Each participating traveller received a specially designed Digital Detox kit. The kits held postcards, greeting cards and do-it-yourself postcards, together with Diwali stickers made for the occasion. The idea was to get passengers to put their screens aside for a while during the flight and write a personal festive message by hand instead of sending one more digital greeting.

Why the Department did it

Building on the first edition, the initiative set out to revive the habit of handwritten communication and to encourage more mindful use of devices. By carrying the experience of letter writing into an aircraft cabin, the Department wanted to show that personal correspondence still has a charm that a message on a screen does not match. One traveller said writing a postcard at 30,000 feet was an experience to remember for life; another, writing a postcard for the first time, said it brought home how special a handwritten message can be in an age of instant messaging; a third said Diwali wishes sent on a handwritten card felt far more personal than a digital one.

The wider point

India Post has presented Digital Detox 2.0 as part of its continuing effort at inventive public outreach, which keeps the old tradition of connecting people through letters alive while adding something personal to the festival. The Department shared the campaign publicly on 7 November 2026, naming the postal circles of Gujarat, Maharashtra, Delhi, Rajasthan and Punjab among those involved.